4 Tips for Better Search Placement in the Mobile Age
Google is changing the way businesses handle themselves online. With their mobile-friendly search process, sites are ranked based on the devices being used to perform searches. For instance, if a person performs a search on a tablet, phone, or another mobile device, Google prioritizes sites that are mobile-optimized. If a business’ site is designed for desktops and laptops, it may never make it to the all-important first page of search engine results. Below are several tips to regain or improve search placement in the mobile age.
Trying to shoehorn everything from a desktop site into a small screen is annoying and confusing to mobile searchers. Tiny buttons, small pictures, and minuscule type can all drive users away. Make a strong statement and give buyers a simple, obvious way to get to the things that interest them most. This is quite easy on scrollable, small screens that can be navigated with a simple swipe.